Integrated Voice Over Internet Protocol (VoIP) is expected to reach 204.8 billion corporate consumers in 2020, becoming an essential business tool. Even customers agree on the whole with 59% preferring to call because they want a quick answer according to Google’s ‘Click to Call’ research. But whilst video calling is becoming the main focus for many, voice calls are still by far the most popular way to communicate especially at work. Thanks, in no small part, to a global pandemic that has seen social distancing and remote working become commonplace, video calls suddenly became extremely popular as an alternative to the humble voice call.
Video calls and conferencing is having its moment, with more users than ever using this form of communication to stay in touch with friends, family and for business.
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